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Fashion May, 12 2010

The New Firmament Berlin Store – A Detailed Look

Today Firmament Berlin officially re-opened its doors in their new location. The store made the move from the 1st floor to the street and invited Berlin to check out their completely new interior. One can definitely say that the interior now reflects the high profile of the brands that the store carries.

One is welcomed into the new location, at Linienstrasse 40, in an entirely wood covered room. Walls and ceiling are beautifully decorated in dark brown wood, while the floor is in light beige. Currently the first room is taken up by the Nike Stadium pop-up installment, showcasing the latest limited edition products from the Nike Sportswear collection, mostly themed around the upcoming worldcup.

After passing the first room one enters a completely new environment. The walls and ceiling are white, clothing, shoes and accessoris are presented on shelves that are integrated into the wall. Overall a very clean experience that is only disturbed by very few elements in the room. The highlight is certainly the olive tree that you find when coming around the corner. It is unexpected and definitely an eye-catcher. Other nice details include the changing room, which comes with a built-in soccer locker.

Firmament presents itself in a new light at its new location. The emphasis has remained the same though – product, product, product. Of course the store also presents a special opening t-shirt and we also loved their new shopping bags. The interior for the new store was created by ErenlerBauer & Dirk Bonn.

Photography: Highsnobiety.com

Take a detailed look at the new Firmament Berlin store, their opening t-shirt and more after the jump.

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