Nike 78 is an exciting new UK project which involves 78 artists working on art related projects that were inspired by Nike.
“NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010. This is a unique project featuring some of the most talented creative individuals, studios and other organisations.
NIKE have been chosen as the inspiration for this project due to their rich history of creative ventures and the brand’s constant aim to push the boundaries of sport, something which NIKE78 will also seek to creatively challenge.”
Check out some more videos from the project after the jump.