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Uncategorized May, 25 2010

Alexander McQueen x Puma Spring/Summer 2010 “The Book of Five Rings” Videos

[quicktime]http://www.showstudio.com/projects/rawpower/video/earth_sd.mp4[/quicktime]

Together with SHOWstudio, Puma and Alexander McQueen organized a competition late last year to choose a winner, who would be producing the films for the new Spring/Summer 2010 Collection. Sean Capone, the winning film maker, presents overall 5 short films on the “The Book of Five Rings” theme.

“During the summer of 2009, SHOWstudio.com invited viewers worldwide to collaborate with Nick Knight, Alexander McQueen and PUMA in a unique competition designed to push the boundaries of filmmaking and fashion imagery creation to the very limit.

Our Raw Power competition offered young filmmakers, artists and directors the chance to create a video short by splicing their own unique film material with footage captured during Nick Knight’s ‘Crane Vs. Tiger’ shoot for the Alexander McQueen PUMA S/S 2010 campaign.

Sean Capone, the winning filmmaker chosen by Nick Knight and Alexander McQueen, received the unique commission to direct the Alexander McQueen PUMA Spring/Summer 2010 art movie, showcased on SHOWstudio.com and visible in key fashion department stores and boutiques worldwide.”

Enjoy the other films after the jump.

[quicktime]http://www.showstudio.com/projects/rawpower/video/wind_sd.mp4[/quicktime]

[quicktime]http://www.showstudio.com/projects/rawpower/video/fire_sd.mp4[/quicktime]

[quicktime]http://www.showstudio.com/projects/rawpower/video/water_sd.mp4[/quicktime]

[quicktime]http://www.showstudio.com/projects/rawpower/video/emptiness_sd.mp4[/quicktime]

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