Morals Fiber is a brand based out of Honolulu, Hawaii. The brand also has a screen print shop that supplies quality work to a long list of specialized clients. Morals started in 2000, then the brand took the back burner to the demands of clients and other projects.
To bring some fresh blood into Morals as a brand, founder, Kyle Ito decided to incorporate the help from local tattoo artist Lucky Olelo and Aloha Fixed‘s Ryan Lau. In time for Summer 2010 they present their new collection and also give a nice look into their screen printing process on one of Lucky Olelo’s designs for the new line. Check out the video here below.
More images of the Morals Fiber Summer 2010 Collection follow after the jump.