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Stores June, 12 2010

Nike Stadium @ Selfridges London

Nike’s latest Stadium space, at London department store Selfridges, plays host to the ultimate football experience.

From watching their favourite team’s matches live on the state-of-the-art High-Definition, 4×4-metre screen to visiting one of the rooms adjacent to the viewing stadium to play table football or the latest video games, fans will feel as close to the action as it is possible to be whilst staying in central London. There will also be an exhibition of iconic and rarely seen Nike kits to marvel at and bring back some cherished football memories.

Altogether 62 plasma screens ranging from 19” to 50” wide, all operated via a ‘Hippotizer’ system will create a wrap-around wall of sound and enhanced images within the main space to ensure the Nike Stadium at Selfridges experience is never short of breathtaking – even in between the matches.

Looking beyond the obvious support of the English football team, the Nike Stadium at Selfridges will pay homage to the most successful and feared footballing nation of all time – Brasil. The space itself takes its inspiration from the country’s famed on-pitch passion and energy and its design follows the yellow, green and blue colour cues of the national flag. Elements of Brasilian culture from dance and music to art and entertainment will be seamlessly incorporated into the Nike Stadium at Selfridges to create the ultimate sensory football experience.

To coincide with the launch of the stadium in the Ultralounge, Nike and Selfridges have also created a bespoke retail environment on the store’s first floor Menswear area. This new shopping space will showcase the very best of Nike Sportswear’s products, including a number of exclusive pieces from the NSW Collection to exclusive footwear.

Have a closer look after the jump.


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