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Fashion June, 12 2010

Reigning Champ x Wayne Levin x Kookbox Surfboards

Canadian label Reigning Champ worked with photographer Wayne Levin and Kookbox Surfboards on a special release for SS10.

Mr. Levin allowed us to visit his cottage in Oahu, HI to view and pick through a selection of his prints. We chose to digitally print the images on to our custom shirts to get the highest resolution and quality to best bring out Wayne’s images. These printed shirts became the showcase pieces of our “vintage surf” inspired line for this season.

Having had the pleasure to also work on a co-branded series of sweatshirts with surfing legend Joel Tudor, Reigning Champ had a few surfboards custom crafted with Wayne Levin’s iconic “Duck Dive” image glassed on by Joel’s surfboard brand Kookbox. A true collaborative project of three representatives of hand made quality product in each of their respective crafts.

The t-shirt images are seen above. Check out the surfboards after the click.


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