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Art June, 15 2010

K1X x Streetwear Today x Yue Wu – Hoop Dreams

German magazine Streetwear Today asked K1X to produce a basketball themed spread for their upcoming Bread & Butter issue, releasing in the coming weeks. Basketball brand K1X recruited photographer Robert Wunsch and Parisian artist Yue Wu aka Nyno to work on the spread.

Shot on location in Berlin, the pictures include ALBA Berlin basketball pros and European bball legend Ademola Okulaja, along with local heroes and tastemakers. The basketball gear by K1X was complemented by product from Supreme, Stussy, Nike Sportswear, Wood Wood, Happy Socks, WeSC and Triwa.

The mix of urban city photography, sport and the final touches of artist Yue Wu came out beautiful. Today we can give you an exclusive look at some select images of the spread, along with some nice behind the scenes material. The full “Hoop Dreams” editorial spread will be released in the upcoming issue of Streetwear Today, which will drop July 2nd. Also the images will go on display June 18th at the Streetwear Today iPhone App launch event in Bochum.

Now head on after the jump for a more detailed look at the images.

Concept and Production: Tom Gabrea & Niels Jäger for Team K1X
Photography: Robert Wunsch
Photo Assistant: Sebastian von Brauchitsch
Illustration: Yue Wu aka Nyno
Styling: Linda Ehrl
Styling Assistant: Sarah Sheik

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