Goyard is one of those luxury brands that starts land wars amongst even the “common people.” Personally, I think there is no doubting the importance of this brand. Now, the white gloves have been pulled out for all out stop book on the history of the brand and the family behind it. The book itself, looks as lush as their bags and wallets. As the New York Times reports, “The book includes the history of the Goyard family — the achievements during the Paris Expo Universelle in 1900 and the creation of the noble facade of the Paris store. But it is more generally about the art of travel and its blossoming in the 20th century from early trains to grand hotels.”
Read the full story on the Goyard book and history, “A Tender Tome of Art and Heart” at NYT.