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Design June, 16 2010

Rethink Canada for Science World

Graphic design for science centered institution alludes our grasp here a bit too often. So, with that in mind a quick nod to Rethink Cananda who have produced some superb marketing pieces for the Treasures! exhibition at Science World in Vancouver.

The exhibition has a simple premise – “What do you treasure? Who hunts for treasure and why? Come explore incredible discoveries as we delve into the thrill of the hunt.” It takes visitors through attics, mines, and ocean depths.

Rethink’s billboards do the same – and enlist some provocative questions about regularly championed “treasures.” Above is the Gold Billboard. After the jump is the Diamond Billboard and all the personnel details for the project.

Credits for the Diamond Billboard include:
Creative Directors: Ian Grais/ Chris Staples
Writer: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Production: Dyna Graphics
Published: May 2010
Description:  Vancouver’s Rethink glued 9,000  dazzling glass “diamonds” to a billboard to promote Science World’s Treasure!  exhibit, and to  dramatize this fact: compared to most other gems, diamonds aren’t all that  rare.


Credits for the Gold Billboard include:

Creative Directors: Ian Grais/ Chris Staples
Writer: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Gilder: Brian Dedora
Assistant gilder: Jonathon Syme
Production: Dyna Graphics
Published: May 2010
Description: Vancouver’s Rethink wrapped a billboard in 22 k gold to promote Science World’s Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.

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