Fullscreen
Music June, 26 2010

Levi’s® Pioneer Sessions – John Legend & The Roots “Our Generation”

John Legend & the Roots cover Ernie Hines’ “Our Generation” for Levi’s new Pioneer Sessions campaign.

“Legend and The Roots’s modern interpretation of “Our Generation” retains the all of the authenticity of the original track: It gets funky from the outset, with big fat brass and an ice cold keyboard vamp, inspirational backing singers and a particularly gritty vocal by Legend who reiterates Hines’s 40-year-old message about making the future better by “getting rid of all the hate.”

Check out the behind the scenes video above and download the track here.

Selectism