Nike‘s Stadium at Selfridges brought on London-based artist HelloVon to showcase many of the world’s greatest athletes in 17 of their Oxford Street windows. “Using a powerful mix of digital and traditional mediums, he has immortalised the fleeting celebratory moments that resonate in the emotions of the global football audience – harnessing the momentary mood of millions as the future is written.”
Have a full look at the HelloVon installation after the click.