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Denim June, 28 2010

Video: A.P.C. Butler Worn Out Series Denim

[quicktime]http://www.apcjournal.fr/wp-content/uploads/2010/06/BUTLER.mov[/quicktime]

A.P.C presents an impressive life-cycle visual on their Butler Worn Out Series denim.”People who prefer their denim unwashed can return their used A.P.C. jeans, in trade for a new pair at half price. The trousers thusly recovered will be marked with the initials of the person who broke them in, washed suitably, repaired as necessary, ironed and then resold.” From return to shelf all in one clip. Check it out.

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