Where the runway meets the street

Nothing is stopping the movement of luxury into the online world. Where just years ago, luxury brands would almost flat out refuse the kind of coverage that the online media (including us) could offer, today they’re opening online shops to make it easier for the masses to get their hands on said products. The latest? Prada. “Starting July 1, the website is expanding its distribution network by launching the E-Store in Continental United States, one of the world’s most receptive markets for online purchasing, as well as Alaska and Puerto Rico. The region has long been strategic for the brand’s development and image.”

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