MEGA, the latest collection from adidas Originals plays off of the brand’s rich heritage, “amplifying” two of adidas’ most iconic technologies. “Taking inspiration from functional technologies – “Torsion” and “Softcell” – MEGA super-sizes these iconic elements to bring contemporary design to classic hi-top and low running silhouettes. The Torsion bar and Softcell design, both located on the sole of the sneaker, are scaled above proportion to create a blown-up sense of awareness and style.” Launching in August 2010.
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