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Fashion July, 12 2010

Video: Stone Island Shadow Project Fall/Winter 2010

STONE ISLAND SHADOW PROJECT AW ’010-011 from Stone Island on Vimeo.

We present you the official Stone Island Shadow Project Fall/Winter 2010 Video. The official launch took place last week at Firmament Berlin.

“Buoyed by the ongoing research and development of its four previous seasons, the fifth Stone Island Shadow capsule resurfaces with newfound richness and character. Holistic and truly contemporary, the collection continues its investigation of identity, use, and systems through the marriage of new aesthetics and proven technologies. A nimble and worldworthy ship whose port of call could only be the harbor of futurity that is STONE ISLAND.

Through the use of compound treatments and multiple effects, fabrics and garments are invested with uncommon dimensionality and sophistication.
Surface becomes depth as the senses perceive treatment upon treatment and effect upon effect.
Patterns map dynamics, treatments reveal structures, and colors deepen contrasts in a way that both obfuscates and rewards.

The strength of Stone Island Shadow is its ability to thrive at all points possible, and its resistance to being pinned down at all.”

Enjoy!

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