Several weeks ago, I made note of the KedsWhitney sneaker collection featuring the work of Jenny Holzer. The partnership also includes sponsorship of the Whitney Museum’s summer season (through September 2010). In this venture, KedsWhitney has taken over windows at the Bloomingdale’s flagship (59th and Lexington Ave, New York, NY), displaying both the sneakers and offering a special venue for live painting.
Through July 21, 2010, three MFA students – Jee Young Choi, Natalia Yovane and Erica Greenwald – will be playing their trade in the window spaces. Pegged as an opportunity to celebrate the American spirit, it is also simply a great place to just get a glimpse of the artistic process.
Many images of KedsWhitney after the jump.