New Era honors the 50th anniversary of Muhammad Ali’s gold metal win with a fitted cap as part of their “Capture The Flag” series.
“Inspired by his great confidence and unwavering spirit, New Era is proud to unveil its latest CAPTURE THE FLAG® cap honoring Muhammad Ali. Often referred to as the “Athlete of the Century” and “The Greatest of All Time,” Ali truly embodies the essence of the CAPTURE THE FLAG® program. His career may have skyrocketed in the ring 50 years ago, but his legacy and character continue to influence generations of sports fans around the world.
New Era’s limited-edition Ali CAPTURE THE FLAG® pays homage to his historic gold medal victory on September 5th, 1960, during the summer games in Rome, Italy. Reminiscent of his uniform, the cap is white leather with red, white and blue satin stripes and emblazoned with his signature. The underside features a white satin lining with a gold imprint of a waving American flag and the words “Celebrating 50 Years.” The Muhammad Ali Enterprises logo, featuring his signature open-armed stance, appears on the back of the cap. Each cap will be sold in a specially designed case.”
A portion of the sale will go to the US based Muhammad Ali Center. The cap will launch worldwide on July 30th, 2010, and will be available exclusively at New Era’s flagship locations, including Berlin, London and Birmingham and is limited to only 144 pieces.
More detailed images of the cap follow after the jump.