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Stores July, 23 2010

The New Footpatrol London Store

With much anticipation many have awaited the re-opening of London’s premier sneaker boutique, Footpatrol, which surprisingly to many, closed a couple of years ago, after having been on the forefront of independent sneaker culture in the capital for so long. The new Footpatrol London store will open this month and has been designed by the Wilson Brothers and Brinkworth.

“Designed by Wilson Brothers and Brinkworth, the design of the store is as much a one-off as the products within, all of which have been individually selected by Michael Kopelman, the original Foot Patrol owner and current Creative Director.

Based in London’s Berwick Street, the store’s understated façade is simply a prelude to what has been achieved architecturally within. A ‘second’ shop, complete with pitched roof, has been constructed to float within the store shell, assembled from an urban palette of recycled scaffold board for the floors, walls and ceiling, teamed with satin black steel for the fixturing.

A fully-mirrored end wall accentuates the intimate scale of the ‘inner’ store, playfully reflecting the linearity of the design as an optical illusion, that appears to extend the store rearwards as an infinite space. Clever concealment of lighting and services, behind the pitched roof cladding, allows for a unique, sliding ‘library-style’ product display system, which can be extended along the whole length of the store, or nested at either end to leave space for special events or promotions.

This blend of modularity and function, offset with an aged vintage backdrop, creates the perfect stage for the final detail. The original, revered Foot Patrol gas mask logo, housed within an aged metal frame and rendered in white neon, meets customers as they enter the store through the ‘transition’ space, the antechamber where the outer and inner stores meet.”

Photography: Louise Melchior.

Look out for the opening July 2010. Many more images of the new Footpatrol follow after the jump.

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