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Sneakers August, 4 2010

Nike Sportswear Presents: 1LOVE

After already showing you the first video of the Nike 1LOVE campaign, leading up to the Nike World Basketball Festival, feauturing Theophilus London, we take a detailed look at the Nike Air Force 1’s, each representing one of the boroughs of New York City and overall representing the street basketball scene of the city.

“Directed by BBGun, Young Money record label signee Corey Gunz from the Bronx, rapper, song writer and producer Theophilius London of Brooklyn, rapper Miss Banks of Harlem, the Format BMX shop led by Nigel Sylvester in Queens, and Staten Island’s Emilio Sparks of WSIA radio take us through the streets, courts, blocks, and stoops, of their boroughs exposing the people, places, and things that are continuing the legacy of the Air Force 1.

Each of the five shoes within the collection are varsity inspired with graphics on the exterior heel and sock liner, special borough exclusive ‘BE’ nod on the tongue, limited edition ‘1898’ deubre honoring the year the boroughs were consolidated and printed laces. The collection will be sold in it’s entirety at Nike Sportswear’s 21 Mercer store, with each borough shoe being available at select retailers in each borough.”

Detailed images of all sneakers follow after the jump. More videos from each borough will be coming in the next couple of days.

Selectism