Art August, 4 2010

    The Making Of Kanye West’s “Power” Video – “From Civilization to Power”

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    We get a behind the scenes look at the production of the upcoming music video by Kanye West for “Power”. The artist himself already declared the new video as a piece of art, rather than a music video. The video was produced by The 88 and directed by Marco Brambilla.

    “POWER shows a continuous camera move from extreme close-up of Mr. West revealing an a neoclassical video tableau showing characters and creatures surrounding him in an abstract environment – all moving in extreme slow motion.

    Inspired by Michelangelo’s frescos in the Sistine Chapel, the piece depicts a faux historical moment – an empire on the brink of collapse from its own excess, decadence and corruption.”