“The inspiration for Rapha products often comes from the places, riders and stories of road racing. Our 2010 Club Jerseys were inspired by Johan Museeuw, Sean Kelly and Dario Pegoretti. To further celebrate these colourful characters Rapha commissioned three short films. The Rapha story labels were the inspiration, but the directors were given free reign to interpret them as they pleased.” From director, Adrian Moat

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