God’s Prey sent over the lookbook to their latest collection, “Cosmic Funhouse.” “This season, we take a trip into the playful and positive world of our psychedelic experience. Spring/Summer 2011 takes street fashion to the next level, invoking a 1977 King’s Road punk rock aesthetic, with a classic menswear touch. Our graphics delve into a place of psychic reflection, where humanity contemplates both its mortality and the immortal earth energies. For SS11, we also introduce our new textile pattern, Sweet Leaf, which adds to the uniqueness and value of each piece.” In terms of design, it’s good to see an American label trying something outside of the box. The fact that all God’s Prey clothing is produced within a 50 mile radius of their downtown LA office also deserves respect.
Continue reading for a full look into the new God’s Prey collection.