During Copenhagen Fashion Week, adidas Originals hosted an event in anticipation of their upcoming Spring/Summer 2011 Blue Collection. At a beautiful venue, we got to check out the upcoming line, next to some drinks, food and live music. The Blue Collection is basically a more contemporary take on adidas classics, offering a full clothing, footwear and accessory line for both men and women. Their new Spring/Summer 2011 offering stood out because of the addition of a complete denim range, as well as a strong line-up of bags.
We had the chance to talk to the designer of the Blue range, giving us some insight and background information on how the line fits into the overall adidas Originals strategy and what new things we can expect from the collection for Spring 2011. Enjoy!
A photo recap of the event was previously posted here.