Puma reveals their latest Asian collaboration with Korean fashion brand General Idea, owned by designer Bumsuk Choi.
“Chosen as the first designer to become a part of the PUMA Archive collaboration project in Asia, which invites Asian designers to tell their storied style of PUMA, Bumsuk Choi was asked to design PUMA’s iconic Disc Blaze by drawing inspiration from the fun filled life of young trendsetters in the vibrant, trendy and modern Seoul.
With ‘Rhythmic fashion’ as a constant reference, PUMA & General Idea uses repetitive typographic patterns that relates to Deulgukhwa’s 1st album, Bumsuk’s favorite track, club parties, and so on in a musical way. The bold typographic patterns on the transparent TPU of the Disc Blaze rhythmically picture the strong beats heard in a heated club party while the ‘Disc wheel’ and equalizer graphics on the insole that portrays the DJ mixer.
Introduced together with the Disc Blaze is a special hooded sweat designed with the same rhythmic typographic patterns. Both the Disc Blaze and hooded sweat are introduced in 2 color ways: Black with a neon green accent and white with a red color accent.”
The collection will be released across Asia from September 10th.
Take a more detailed look after the jump.