“Film maker Richard Lonsdale has made a short film exclusively for London based fashion label Simeon Farrar. ‘Japan #004’ documents the live art event that Simeon did earlier this year as part of a promotional trip to Tokyo. The event took place in March on the balcony at the Johnbull store in Harajuku. Johnbull is a Japanese denim brand and their multi-brand stores stock the Simeon Farrar mens and womenswear. The ‘Rainbow Rain’ that was created on the balcony reflects the current Spring/Summer 2010 collection that is in stores now.”

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