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Art September, 2 2010

adidas Originals & Highsnobiety Present: adidas Originals in Copenhagen

In time for Copenhagen Fashion Week adidas took over the city with a series of initiatives. Included were several skate spots, the Pirates from London painted several containers, the adidas Originals Blu Collection for Spring 2011 was celebrated and a lot more. adidas also flew in some of their pro skaters from around the globe to skate the several spots. The idea was that any skater in town could use them, get filmed and participate in a competition. As a nice finish, the painted containers went on a boat tour through Copenhagen, with even the bridges of the city opening up to let the containers pass.

Check out the video, documenting the different initiatives. Enjoy!

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