Swatch is making their men’s presence seen with a new collection. “Swatch is releasing a new, super-sized version of their original classic Gent watch. The debut release comprises a number of toned down colors with simple styling – the tone on tone black and white being our favorites. A nice alternative to that brand that rhymes with Shmee-Shmock. Now on pre-order for a September 20, 2010 launch at colette.”

More looks at the Swatch New Gent watches at Highsnob.

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