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Fashion September, 9 2010

Video: Levi’s Workwear by Billy Reid “The Muscle Shoals Sound and the Billy Reid Style” Trailer

As you may know, Levi’s have teamed with Billy Reid for Fall 2010 as part of his win as GQ’s ‘Best New Menswear Designer in America.’ As part of that collaborative program, Levi’s and VBS.tv filmed a documentary down in Florence, Albama – Billy’s hometown and base – spotlighting local musicians of the famed Muscle Shoals studios.

The documentary in its entirety will be screened at Billy’s NYC boutique as part of his participation with Fashion’s Night Out, this coming Friday, September 10, 2010. In the meantime, we can show you a “vignette” trailer promoting the film, which of course showcases garments from the Levi’s Workwear by Billy Reid collection.

Continue reading for an assortment of images capturing musicians from the documentary.


Photographs by Robert Rausch, shot during the annual Billy Reid Shindig.

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