Incase has yet another interesting new collaboration coming up, this time working with artist Ari Marcopoulus on a camera bag.
“Designed specifically to meet the needs of Marcopoulos himself, Ari worked hand-in-hand with our designers to create a camera bag that provides fast access to cameras and equipment in a highly evolved, easy to carry ergonomic design that re-imagines the functionality and style of a camera bag.
To build a durable yet comfortable bag, we utilized heavy-duty canvas finished with a custom water-repellent coating to provide optimal weather resistance in nearly any condition. Additional coverage is found in the removable rain fly, which features a custom Marcopoulos print. Ari’s use of multiple devices at each shoot inspired the quick access point-and-shoot camera pocket with magnetic closure and the iPad interior slip pocket. Inside the bag are adjustable, padded SLR camera and lens compartments as well as a document pocket and zippered pocket for storage and organization.”
Make sure to check out the video on the new bag here below.
The camera bag is now available for pre-order here. Each bag comes with Now Is Forever, a limited-edition book of new and unseen photographs by the artist.