Fashion September, 25 2010

Private White V.C. Fall/Winter 2010 Collection

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Here’s an interesting new UK label called Private White V.C.

The label has a great pedigree for two reasons: firstly, it’s made by the guys whose factory manufactures jackets & other garments for Albam etc, and is designed by the son of Laura Ashley. And secondly, the collection is all based on the life and wardrobe of the owner’s great-grandfather, who preceded him in the coat-making business after being awarded the Victoria Cross medal for bravery in World War I (hence the “V.C.” in the name). The collection is entirely produced in the same Manchester factory where the owner’s great-grandfather began his clothes-making career, and it’s been a family business since then.

Have a look through the collection. We’re sure you’ll find something you like. The camel duffle coat above is one of our favorites.

Peruse the full Private White V.C. look book after the click.