G-Star’s budget allows the to push campaigns using physical assets as good as any brand. “In the month of October, G-Star will distribute 6 million copies of the Autumn/Winter 2010 issue of RAW Magazine. The RAW Magazine, created by the Dutch denim leader, gives readers an insider view into the world of G-Star including campaign shoots with Liv Tyler and Magnus Carlsen, capsule collections such as Raw Essentials and G-Star Raw by Marc Newson, events such as New York Fashion Week, and everything you need to know about 3D denim. The RAW Magazine will be distributed in G-Star monobrand stores and through several major newspapers around the world such as the Observer (UK), Le Monde(France), La Republica (Italy), El Pais & La Vanguardia (both Spain), Asahi Shimbun (Japan), De Telegraaf (Netherlands) and the Los Angeles Times (USA).”
Pop-up Kiosks can also be found in London and Paris.
More looks at G-Star’s The RAW Magazine Autumn/Winter 2010 issue after the click.