Where the runway meets the street

G-Star’s budget allows the to push campaigns using physical assets as good as any brand. “In the month of October, G-Star will distribute 6 million copies of the Autumn/Winter 2010 issue of RAW Magazine. The RAW Magazine, created by the Dutch denim leader, gives readers an insider view into the world of G-Star including campaign shoots with Liv Tyler  and Magnus Carlsen, capsule collections such as Raw Essentials and G-Star Raw by Marc Newson, events such as New York Fashion Week, and everything you need to know about 3D denim. The RAW Magazine will be distributed in G-Star monobrand stores and through several major newspapers around the world such as the Observer (UK), Le Monde(France), La Republica (Italy), El PaisLa Vanguardia (both Spain), Asahi Shimbun (Japan), De Telegraaf (Netherlands) and the Los Angeles Times (USA).”

Pop-up Kiosks can also be found in London and Paris.

More looks at G-Star’s The RAW Magazine Autumn/Winter 2010 issue after the click.

What To Read Next