Thirty years ago, a company was established to counteract the increasingly unhealthy habits of consumer society. The initial idea was to be environmentally conscious, minimalist, and with “no brand.”
Today, MUJI is certainly recognizable. And, most would agree that the establishment of initial goals are now well and truly grounded.
MUJI, releasing on October 26, 2010, from Rizzoli, is a delightful brand book. Essays from designer Jasper Morrison and John C. Jay bring the growth of the brand into firm perspective. They write gracefully, but without the back patting celebration one might expect. They are, like the brand itself, matter of fact. Their tone is reflective of the publication as a whole – one that honestly presents three decades of advertising, product, and unique retail space. © MUJI, Rizzoli New York, 2010
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Select images from MUJI after the jump.