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Sneakers October, 20 2010

Gourmet x Heineken Quattro C

In an interesting collaboration, Gourmet has gotten together with Heineken, collaborate on their Quattro C high top sneaker.

“Gourmet presents the Heineken x Gourmet Quattro C collaboration, a unique brand co-creation to be seeded to global influencers, with a future retail release date on the horizon!

Gourmet is a brand that truly defies categorization. Above all, cornerstone influences are Italian and Italian-American culture. From old world Italy’s grand tradition of men’s wear tailoring. Gourmet has an undeniable swagger; Heineken fits into this Gourmet lifestyle seamlessly.

The footwear collaboration between Heineken and Gourmet brings two top-quality brands that offer the best products in their industries. This shoe takes cues from Heineken’s history to complete the design. The brushed cotton canvas tells the story of the wheat and organic materials used to make the beer and the color accents drive home the iconic Heineken iD.

For the first time in its history Heineken has allowed a footwear company to utilize its iconography to create a unique interpretation of what the brand means to them!”

Detailed images of the sneakers follow after the jump.

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