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Fashion October, 23 2010

Supreme x K-Swiss Collaboration Announced

Today we come across an article over at WWD, announcing an upcoming collaboration between Supreme and K-Swiss.

“Brendon Babenzien, creative director of streetwear label Supreme and former men’s director at Earnest Cut & Sew, has teamed up with K-Swiss to design a series of vintage-inspired athletic clothing collections. The first line, a tennis collection, was inspired by Martin Elliott’s iconic “Tennis Girl” photograph. “I always loved that photo,” said Babenzien, who hosted a party in Tokyo on Friday to celebrate the upcoming launch of the collection. “It reminded me of the girls I grew up with.”

Babenzien said he wanted to incorporate a nostalgic feeling into the collection, as he believes all modern athletic clothing to be “really, really ugly.” The Brendon Babenzien for K-Swiss California Tennis Co. collection will be available exclusively at the K-Swiss Harajuku store and select Beams boutiques across Japan, beginning in mid-November. The line includes graphic T-shirts (6,300 yen, or $77.62), nylon Windbreakers (23,100 yen, or $284.60), polo shirts (13,440 yen, or $165.58), sweatshirts (18,900 yen, or $232.85), and a cap (6,090 yen, or $75.03). The second installation of the collaboration, a running line, is slated to launch for next spring, and will have limited distribution in the U.S. and Europe.”

At this point we are not sure if the collection will actually be Supreme branded or is a direct collaboration with Brendon Babenzien. The title and the following article over at WWD do not really make that clear. We will of course keep you posted!

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