Today an interesting collaboration between Lacoste and Earnest Sewn was announced. The two brands have worked on collaborative denim and polo shirts, basically taking the trademark product from each collection.
“Beginning in March, a co-branded line of premium men’s and women’s jeans produced by Earnest Sewn will be available in the majority of Lacoste boutiques in the U.S. At the same time, a group of co-branded men’s polos from Lacoste will hit Earnest Sewn stores. Both categories will also be sold to the companies’ wholesale accounts.” Via WWD.
The collaboration is open-ended and will go through Fall 2011 for sure with a long duration depending on the success of the project.