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Sneakers October, 27 2010

Video: LIVE [NIKE] by SomeofmyWork

Designer SomeofmyWork (a/k/a Jim Campbell) presents a new clip entitled “LIVE [NIKE]“.

This started out as my contribution to a Nike sponsored arts based project, where a number of individuals were supplied with a pair of Nike trainers and asked to create a piece that ‘challenged the function of the shoes, using sport as an inspiration’. My take on this was that since Nike first started making running shoes in 1978, we no longer just use them solely for running, but that we LIVE our life in them. Anyway I ended up far too busy with client work to finish this for the deadline so I stepped away from the project and just finished this for myself.

So I shot the shoes in multiple locations and scenarios, filming across Europe through the summer, including Manchester, London, Paris, Nice, Genova, Milan, Zurich, Frankfurt, Brussels, Edinburgh and Nairn!

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