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Fashion November, 4 2010

Video: A Journey Inside Stone Island – Carlo Rivetti’s Tour

With “A Journey Inside Stone Island”, the Italian brand opens the doors to its brand, headquarters, history and more.

“Carlo Rivetti opens the doors of the headquarters of Sportswear Company in Ravarino, where his brand Stone Island is thought and takes life.

A first general recognition where Carlo Rivetti reveals the philosophy of a company that has always been founded on research and experimentation. Where what is revealed is the passion and the deep know how that turn ideas and visions into garments and collections that are always innovative and in the vanguard.

What follows is a serialised story, where an indiscreet camera records, without any secret, the testimonies of the people involved and all the places in which the product is created.”

In the next chapters of the series you can expect journeys through the Experimental Colour Lab, the Material Research Lab, the Style and Product Office and the Historical Archive. We cannot wait. Watch the first episode here above!

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