Tonight the new VOO Concept Store opened its doors with a bang in the Berlin Kreuzberg neighborhood. While most shopping destinations are located in the Mitte district, VOO is making a bold move by opening a massive 300 square meter retail space in Kreuzberg, an area that established itself in the food and nightlife areas, but not yet for retail. In a typical Berlin environment the store is located in a backyard of popular Oranienstrasse. Raw concrete walls, a supersized table, concrete counters, a stage and a wooden hut make up the store. This is exactly what you would wish for in this area of town and the line-up of brands only complements the interior. Represented in the store are Pendleton, Stine Goya, Wood Wood, Henrik Vibskov, Soulland, Cheap Monday and many others. We like the wide range of brands and also pricing, making the store a destination for everybody.
In the future you can not only look out for more brands to enter the space, but also for art exhibitions and other events to take place. Make sure to check it out on your next Berlin trip. Even if it might seem a little out of the way, we can assure you that it is all worth it!
VOO Concept Store Berlin
Many more images of the store and the opening crowd follow after the jump.