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Art November, 8 2010

MTV x 55DSL – New Idents and T-Shirts

Today MTV launched 5 new idents in collaboration with 55DSL. The characters are based on the 5 senses and have been created by 5 artsits – Alex Trochut, iLoveDust, James Roper, Tei, Yué Wu and Zeloot. Each designer created a t-shirt design based on one sense and was then paired with a motion graphics studio to create a 30 second spot based on the character.

MTV TASTE from MTV WORLD DESIGN STUDIO on Vimeo.

Take a look at all t-shirts and spots after the jump.

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