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Fashion November, 11 2010

Video: Ralph Lauren 4D

Last night the much anticipated Ralph Lauren 4D events took place in London and New York, celebrating 10 years of being on the web.

“RALPH LAUREN 4D is a ground-breaking approach to architectural video mapping. This exhilarating light installation emerged with fifteen riveting scenes unfolding into one seven minute presentation taking the audience on a visual journey through the world of Ralph Lauren. Viewers were invited to experience a montage of flashing scenes of larger-than-life sized images including models and Polo players four stories tall and iconic Ralph Lauren fashion accessories such as the Ricky Bag, ties and belts that wrap the length of the building. The projection gave the illusion that images were extending beyond the building and floating out into space toward the audience. The façade became a mosaic of realistic illustrations complemented with transient sounds of music, illusions of blowing breezes, and even light mists of the new Big Pony Collection Fragrances were infused into the night’s air – creating a visceral moment of excitement and intrigue.”

Check out the show here above!

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