” This collection was to be aimed at a contemporary customer as is most of the Life collection. After lots of back and forth with the accessories and DC Life team and a couple rounds of story boarding, we settled on a backpack, a small courier bag, a baseball cap, a driving cap and a cycling jacket. We decided on a heavy waxed canvas mixed with a rich pebble leather for the bags, making them some of the most durable bags we have made to date.”
The collaborative capsule collection is hitting DC Life accounts right now. Since Bruxe is from Canada, they wanted to do something special for the launch over there and got together with Off The Hook. They designed a special fixed gear bike, matching the collection, with the store. The bike is being given away at the launch event of the DC LiFE x Bruxe Dead Rat Pack Capsule Collection at Off The Hook on November 25th.
There are two ways of entering the contest and having a chance to win the bike. You can enter at the launch event or you can enter via Twitter, by retweeting the following message: “Win a @dcshoeslife @bruxedesign @OffTheHookShop Fixed Gear bike RT 2 Enter & Win Contest ends Dec 2/10. http://ow.ly/i/5zOB #FIXEDGEAR”.
Now take a detailed look at the collection and the bike that you can win after the jump.