Fullscreen
Stores November, 24 2010

Converse Soho Store – A Look Inside

After having previewed the special product to be released exclusively at the new Converse Soho Store, that will open its doors November 26th, we now take a detailed look at the interior of the shop.

The shop will carry the largest Converse footwear offering worldwide, which by itself is already pretty impressive. The shoe wall, leather area and apparel area is also looking good. Most interesting is for sure the customization section, where you will be able to give Converse sneakers your own personal touch.

“The store’s design features speak directly to Converse’s distinct sport and rock ‘n roll heritage. Converse worked with New York based architecture firm Jennifer Carpenter Architect to preserve as much of the original details of the 110 year old building as possible. The single floor retail space is approximately 7,000 square feet using several reclaimed and natural elements to create a vintage inspired feel. From old gymnasium bleachers and recycled wood flooring to re-used Brooklyn factory parts and iconic New York City imagery, all in-store elements blend to create authentic design details. Tying back to the brand’s 102 year old American heritage, a 13-foot by 35-foot American flag made from 648 pairs of red, white and blue Chuck Taylor All Star shoes will welcome visitors and can be seen through the storefront window.

Taking center stage of the space and the first of its kind is a 40-foot wall featuring an expansive Chuck Taylor All Star footwear collection. White tiled walls throughout the space pay homage to the New York City subway, creating a unique backdrop for the new denim collection, which features 24 styles for women and men.”

Head on after the jump to get a feel for the entire space.

Filed under:

Comments

Selectism