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Fashion November, 30 2010

DC for Hotel on Rivington Holiday 2010

DC expands its partnership with New York’s Hotel On Rivington for Holiday 2010, not only lacing the staff in a limited edition version of the DC LIFE Cadet Chukka but also dressing the staff in a crisp black sweater, the Subway 2.

The Cadet Chukka, a new model for Fall 2010, has been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering on the classic DC LYNX skate model that originally launched just over a decade ago now. Other premium details include full grain leather (eyerow with hidden lace option, collar and heel) and silky suede under-lays, and the DC Trademarked “pill” pattern etched leather on the toe down.

Produced exclusively for the hotel, this is the 6th time DC has worked with staff to provide them kicks from the DC LIFE Collection. Past sneakers include the DC LIFE Sector 7, Dress Sneaker, Admiral, Admiral Sport, and the Ensign. This is the first time that DC has dressed the staff in apparel.

More images follow after the click.

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