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Design December, 14 2010

Video | Billionaire in Waiting

Quality art and design led video content continues to flow through dunhill’s Day 8 platform. “Design should solve real and existing problems. This is what Min Kyu Choi does.  His starting point – the things in front of him, for example, the UK three pin plug that caused a scratch on his laptop.  The result is the award winning first true redesign of the plug since its post World War Two creation.  Here is a solution so simple and so elegant that it is set to displace every plug that came before it.”

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