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Art December, 21 2010

Video: Krink x EXIT Magazine x Absolut Vodka

ABSOLUT Vodka unveils ‘A work in Progress’ with internationally renowned New York artist, Krink and art, fashion and photography magazine, Exit.

With the bottle as his inspiration, Krink has created fifteen individual custom-designed ABSOLUT LIMITED EDITION bottles, with each 70cl bottle being uniquely customized using the artist’s signature; KRINK ink, in striking black, silver and white.

Stephen Toner, Editor of Exit Magazine said, “Exit’s relationship with Absolut spans the past decade. Both share a unique vision of imaginative partnerships with artists and groundbreaking projects. This Autumn/Winter issue we commissioned one of Exit’s favourite street artists, Krink, to bring his creative ideas to life and make the present exceptional with his own interpretation of the ABSOLUT LIMITED EDITION bottle.”

Krink commented, “The shape of the Absolut bottle is a design classic; I wanted to treat it as a sculpture. The bottle shape is iconic enough to represent their brand without showing their logo. The interaction between the drips and the bottle bring two iconic elements together, one helping the other.”

Above is video 3 of 3 – see parts 1 and 2 after the click.

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