New York brand 3sixteen will be launching a video series in early 2011, entitled Singularities. The concept is as follows -
Ever since we launched our jean collection in 2008, we’ve met lots of interesting customers along the way. Because our jeans start out raw and age uniquely to each wearer’s habits and lifestyle, we’re never short on inspiration as people share with us the places our jeans have traveled to and the work that’s been done in them over the years.
We decided that some of these fascinating stories needed to be heard, so we collaborated with longtime friend and director Kellen Dengler to produce Singularities, a series of videos that highlight some of the unique individuals who wear our jeans and the work that they do. In getting to know them, we’ve developed a deep appreciation for the attention to detail and commitment to quality that they apply to their particular craft. We hope that our vignettes accurately communicate their singularities to you: the facets of their personality which allow them to raise the bar in their respective industries.
Directed by Kellen Dengler.