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Accessories January, 6 2011

Prada Made To Order Luggage “Lettering” Service

Just some weeks ago we presented the Prada customizable sunglasses, allowing you to put two initials on the Prada Private sunglasses. Now the Italian luxury brand takes the concept further and introduces the Made To Order “Lettering” Service. Starting January 15th, backpacks, trolleys and shopping bags in saffiano leather or camouflage print can be customized with the attachment of multicolored initials.  Each letter has been matched with a color and a graphic motif, also in saffiano leather. The service is offered on prada.com and at 12 Prada stores around the globe.

While brands such as Louis Vuitton and Goyard have been offering such customization for a long time already, the Prada approach is less traditional, more colorful, yet also less timeless.

Take a closer look at the possible outcome of the service with some examples after the jump.

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