Pendleton launches a new ready-to-wear line inspired by the firm’s rich archive of Native American-inspired textiles and blankets. WWD reports:
After 121 years in business, Pendleton is breaking into the contemporary market for fall with a new line, named Pendleton, The Portland Collection, that’s inspired by — what else? — the firm’s rich archive of Native American-inspired textiles and blankets. The graphic Harding pattern shown on sturdy wool coats and raglan-sleeved jackets is named after a scarf the Cayuse and Umatilla tribes presented former first lady Florence Harding in 1923, while the earthy plaids on simple button-downs and tops got their origins in the same checked shirts the Beach Boys wore on the cover of their first album, “Surfin’ Safari,” in 1962. (Fun fact: the band was named The Pendletones before Pendleton’s then-ceo nixed the moniker.) The line works a more mainstream vibe than Pendleton’s current collaboration with Opening Ceremony, yet still skews toward the young, urban customer. Women’s wear includes cuffed shorts, oversize pullovers and trim day dresses, with cut-outs in the back, while the men’s pieces offer a similar sensibility with printed jacquard coats and cardigans, the requisite plaid shirt, slim wool trousers and skinny ties.
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