BLESS is re-opening their Berlin retailer location, but everything is a little different now – not only the location, but the entire concept. With pop-up stores and temporary outlets opening left and right, it is nice seeing the label taking it to the next level and once again showing some innovation in the retail space.
“BLESS Shop Berlin, relocated and renewed, now floats like a private island, three floors up and hidden away in a typical residential street of East Berlin.
Existing as the home of the first BLESS collector, the space is filled with BLESS products, that over time, grew and took shape as the perfect collection to live in and with.
This apartment ambience extends the concept of welcome. As a visit to BLESS is an energy intense investment (there are three floors to climb) this energy is rewarded with intimacy.”
People will be living inside the space the entire time, with French artist Cyril Duval being the first one.
BLESS Shop Berlin
Backhouse, 3rd floor
The store officially opens its doors tomorrow, January 28th, 2011. You can only visit by appoint, from Thursday to Saturday, noon-midnight, “…with possible happy exceptions and bed&breakfast in the future.”
Now take a look at the space after the jump.