Advertising February, 24 2011

    Video | Nooka Augmented Reality Accessorizer

    Share Tweet Email Reddit Flipboard WhatsApp Comments

    Design Boom reports, “‘Nooka Augmented Reality accessorized’, a concept ad campaign by Norweigan designer Arild Orholm (art director) and Naari Edinger (copywriter), combines traditional print ads with augmented reality technology
    to create a virtual dressing room for online purchases of Nooka products.”

    The above video shares how the campaign works.